The Everyday Projects

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Presented by Instagram

Curated by The Instagram Community Team

Featuring Contributing Photographers from @everydayafrica, @everydayasia, @everydayeasterneurope, @everydayegypt, @everydayiran, @everydayjamaica, @everydaylatinamerica, @everydaymiddleeast, and @everydayusa


The Everyday Projects began in post-war Ivory Coast in 2012 when photographer Peter DiCampo and writer Austin Merrill were visiting the country on a magazine assignment. The two had been based in West Africa for many years, and became frustrated by what they considered to be stereotypical media narratives about the region. To present a more representative narrative, they began focusing on moments that felt less extreme and more familiar to the people who lived there. They photographed everyday life with their mobile phones, eventually inviting other photographers on the continent to join them, using a shared Instagram account called @everydayafrica.

Since then, the Everyday concept has become a global phenomenon and 2014 saw photographers around the world adopting the name and launching their own Everyday feeds in their regions.

On Instagram, many of the photographers of The Everyday Projects have established themselves as pioneers, circumventing traditional distribution channels and connecting directly with their audiences, sharing images ranging from daily life to social justice issues.

This exhibition at Photoville marks the first time photographs from multiple Everyday projects will hang together in one place — a tribute to global commonalities.

The Everyday Projects are a network of global collaborations — photographers revealing daily life in all its forms, the world over, through mobile photography shared on Instagram and other social media. The common goal is to transcend visual stereotypes of our respective regions, while celebrating global commonalities. The first project, Everyday Africa, launched in 2012 and is nearing 100,000 followers on Instagram at time of writing. 2014 saw the spread of a worldwide movement, with the launch of dozens of Everyday projects based on continents, countries, cities, and communities across the globe. Members of the original Everyday Africa project have also been involved in education, teaching photography and leading discussions on media stereotypes in classrooms in Chicago, the Bronx, and Sri Lanka, where students were encouraged to adapt their own Everyday feeds and tell their own localized stories.

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